The product

The Wool Cashmere Doublé Coat in Dark Brown is a refined layering piece crafted from a premium blend of wool, cashmere, acrylic and polyester. The rich dark brown wool exterior is paired with a soft leather collar, delivering both warmth and understated sophistication. The relaxed silhouette and button-through front make it an effortless addition to any wardrobe.

Details

• Wool - Cashmere blend with a soft touch
• Button-through front closure
• Leather collar detail
• Patch pocket detailing

How to sell it

This is the piece that anchors AW26. Lead with the hand-feel: 70% wool with cashmere gives it a softness that surprises people at this weight. The leather collar is the tell that it isn't a basic overcoat. Sell it as the one coat that carries a customer from city to cabin, and note it arrives in a reusable cotton garment bag, which reinforces the price.

• Let them touch the collar before you say the price.
• Pitch the relaxed cut as intentional room for knitwear underneath.
• Highest RRP in the collection: treat it as the investment piece, not the impulse buy.

The product

The Wool Cashmere Doublé Jacket in Grey Melange combines luxury and durability with a blend of wool, cashmere, acrylic and polyester. The jacket features a structured collared silhouette with a smooth leather collar that contrasts the soft melange wool body. The full front zip closure is finished with branded metal hardware, while functional side zip pockets and a chest zip pocket provide practical storage. The relaxed fit and pressed cuffs create a refined, contemporary profile.

Details

• Leather collar detail
• Full front zip closure
• Chest zip pocket
• Side zip pockets
• Branded metal hardware

How to sell it

Same premium wool-cashmere cloth and leather collar as the A-140 coat, in a zip-front jacket length. This is for the customer who loves the fabric but does not want a long coat. Point out the branded metal hardware and the chest zip pocket, they are the details that separate it from a mass-market wool bomber.

• Always show it next to the A-140 coat: same cloth, two lengths, two customers.
• Great answer for 'I want wool but I cycle / drive'.
• Chest zip pocket is a genuine daily-use selling point, not just decoration.

The product

The Tropical Wool Double Breasted Tailored Jacket is crafted from a Portuguese wool blend fabric to ensure a crisp look and maximum comfort during wear. The jacket is semi-constructed and half-lined to keep a casual look with light padded shoulders. The look is enhanced with a branded rivet on the left flap pocket and the brand logo embroidered on a patch at the sleeve.

Details

• Oversized fit
• Double breasted
• Front flap pockets
• Chest Pockets
• Light padded shoulders
• Branded metal rivet detail
• Inside pocket

How to sell it

Semi-constructed and half-lined so it moves like a shirt jacket but reads like a suit jacket. Made in Lithuania by a single artisan from start to finish, which is a genuinely strong story worth telling out loud. Oversized and double breasted, so size on shoulder, not on chest.

• Carry-over favourite, the fabric is woven in Portugal.
• Say 'one artisan, start to finish' out loud, customers remember it.
• Sizing runs 46 to 52, Italian numbering, not S-M-L. Check before you fetch.

The product

The Tailored Track Jacket in Grey Melange is crafted from a wool and polyester blend, delivering a structured silhouette with refined sportswear sensibilities. The fabric provides durability and comfort while maintaining a crisp, polished appearance. The jacket features a high funnel neck collar, full-length zip closure, and dual zip pockets at the waist for practical storage. Elasticated cuffs and hem create a clean, tapered finish.

Details

• High funnel neck collar
• Full-length zip closure
• Dual zip pockets
• Elasticated cuffs and hem
• Made in Lithuania

How to sell it

Straight from the creative director's brief: the tracksuit found in the cabin closet, remade in a 45% wool blend. Funnel neck, full zip, elasticated cuffs and hem. It has the ease of a track top with the hand of tailoring. Always sell it with the matching A-150 Tailored Track Pants.

• Sell the set. Jacket plus pants is EUR 940 and it is the strongest look in the collection.
• Two colorways, Grey Melange is the storytelling piece, Black is the safe first purchase.
• Made in Lithuania, same factory quality as the tailoring.

The product

The Quilted Hunting Jacket in Dark Brown is crafted from in Nylon with a quilted construction designed for durability and warmth. The rich dark brown colourway is complemented by a contrasting corduroy collar in deep chocolate tones. Functional patch pockets sit at the chest and waist, while button closures and a relaxed fit ensure comfort during wear.

Details

• Quilted construction
• Corduroy collar detail
• Chest and waist patch pockets
• Button front closure
• Relaxed fit

How to sell it

The literal centrepiece of the AW26 story. Quilted nylon body, contrast corduroy collar, patch pockets, button front. It is meant to look like it has always existed. Lightweight for the warmth it gives, so it layers under the A-140 coat in deep winter.

• Lead with the narrative: this is the collection's origin image.
• Corduroy collar is the detail to point at.
• Nylon means it packs down, good for the customer who travels.

The product

The Quilted Liner Bomber in Sage Green is crafted from 100% Nylon with a quilted construction that provides lightweight warmth and durability. The relaxed silhouette features a classic button-front closure with tonal buttons, patch pockets at the chest, and diamond quilting throughout for structured comfort and ease of movement during wear.

Details

• Quilted construction
• Button-front closure
• Patch pockets
• Diamond quilted detail

How to sell it

Diamond-quilted nylon, tonal buttons, patch pockets, relaxed cut. Sage green places it squarely in the seasonal palette. Cheapest way into the AW26 outerwear story at EUR 395, so it is the natural step-down when the coat is too much.

• Your fallback when the A-140 or A-142 is out of budget.
• Works as a mid-layer under a coat as well as a standalone jacket.
• Sage green cross-sells hard with brown and taupe bottoms.

The product

The Tailored Track Pants in Grey Melange blend structured tailoring with contemporary sportswear sensibility. Crafted from a wool and polyester blend, these pants deliver a crisp silhouette with the comfort and durability of performance fabric. Finished with pressed side seams, zip pockets at the hips, and zip vents at the ankles for effortless styling versatility.

Details

• Wide fit
• Elasticated waistband
• Zip hip pockets
• Pressed side seams
• Zip ankle vents
• Made in Lithuania

How to sell it

Wool-blend track pant with a pressed side seam and elasticated waist, so it looks tailored and wears like loungewear. Zip vents at the ankle let the customer set the break over any shoe. Sell with the A-144 jacket.

• Elasticated waist plus pressed crease is the whole pitch in one sentence.
• Zip ankle vents matter to anyone wearing boots.
• Wide fit, so most customers take their usual size, not up.

The product

The Wool Cashmere Crewneck Knit in Black is crafted from a premium blend of 90% Wool and 10% Cashmere, delivering a soft hand-feel with exceptional warmth and durability. The classic crewneck silhouette features a bold intarsia logo stretching from the front to the back in contrasting cream, creating a timeless yet contemporary aesthetic. The ribbed crewneck, cuffs and hem ensure a refined finish and secure fit during wear.

Details

• Crewneck collar
• Ribbed cuffs and hem
• Intarsia logo across the front and back

How to sell it

90% wool, 10% cashmere with an intarsia logo running front to back. This is the most branded knit in the range and the most premium. Feel first, logo second. The contrast intarsia (cream on black, charcoal on grey) is knitted in, not printed, worth saying.

• Intarsia is knitted, not applied. That justifies the EUR 380.
• Both colorways sell, Black is the volume, Grey Melange is the styling piece.
• Pairs with everything, it is the easiest add-on to an outerwear sale.

The product

The Wide Leg Carpenter Cord Trousers in Moss Green are crafted from 100% cotton corduroy, delivering a soft texture with structured durability. The relaxed wide-leg silhouette is enhanced by functional carpenter detailing, featuring prominent patch pockets at the thighs and branded metal rivets throughout.

Details

• Wide-leg fit
• Zip fly with hook and bar closure
• In-seam side pockets
• Patch pockets at thighs
• Branded metal rivet details

How to sell it

100% cotton corduroy, made in Portugal, cut wide with carpenter patch pockets at the thigh and branded rivets. Moss green is one of the season's signature shades. This is the trouser that makes the collection feel like a getaway rather than a commute.

• Only corduroy in the range, so it has no internal competition.
• Moss green with a brown or taupe top is the look to demonstrate.
• Italian sizing 44 to 54.

The product

The Wool Snap Closure L/S shirt is crafted from a Portuguese wool blend fabric to ensure a crisp look and maximum comfort during wear. The garment is finished with pin-tuck pleats details on the front giving the shirt a "fold creases" effect. Concealed snap button closure at front and a logo embroidery patch fixed by metal rivets in the upper centre back.

Details

• Oversized fit
• Long sleeves
• Concealed snap button closure
• Pin-tuck pleats at the front
• Regular collar
• Embroidery patch Logo at the back neck

How to sell it

Portuguese wool twill with pin-tuck pleats that create a permanent fold-crease effect, and a concealed snap placket so the front reads clean. Oversized, so it layers over a tee and under a jacket. Taupe sits perfectly in the earthy palette.

• Point out the pin-tucks, they are the reason it costs EUR 340.
• Concealed snaps: no visible buttons, cleaner line.
• Sell as a light layer, not a shirt. It replaces a cardigan.

The product

The Mixed Patterns Flannel Reg Collar Shirt in Navy is crafted from a cotton flannel, combining contrasting check and plaid patterns in navy, charcoal, and grey. The regular collar and button-front closure offer timeless versatility.

Details

• Regular fit
• Reg collar
• Button-front closure
• Chest pocket
• Front branded woven label

How to sell it

Cotton flannel mixing two different checks in one shirt. Soft, warm, and instantly readable as autumn. Regular fit and regular collar, so it is the most conventional shape in the range and the easiest sell to a cautious customer.

• Mixed patterns are the point, do not apologise for them, show the sleeve against the body.
• Navy is the safe pick, Dark Brown is on-palette for AW26.
• Easiest first Past Tense purchase for a new customer.

The product

The Belted Wide Leg Wool Trousers in Taupe are crafted from a wool and polyester blend fabric to ensure a crisp look and maximum comfort during wear. The belt loops hold a matching removable belt that adjusts at the waist. The trousers have a relaxed fit through the legs, providing a comfortable yet tailored look. Details include a branded rivet at the pocket and a clean, simple hem with a snap closure. The inside is finished with a constructed waistline, piping details and half-lined legs for better longevity and comfort. The cuffs flare open with a snap button and the removable belt complements the look.

Details

• Wide leg relaxed fit
• Zip fly with snap button closure
• Welt pockets
• Snap button opening at cuff
• Pleated waist
• Pin-tuck at the front leg
• Press pleat at back leg
• Half lined
• Self-fabric removable belt with D-ring closure
• Branding on waistband at the back
• Metal rivet branding at the left pocket

How to sell it

Portuguese wool blend, wide leg, pleated waist, half lined with a cupro lining, and a removable self-fabric belt with a D-ring. Snap closure at the cuff lets the customer change the shape of the hem. A lot of construction for EUR 340.

• List the internal details, half lining and cupro, customers do not expect them at this price.
• The belt is removable, two looks in one trouser.
• Taupe is a core AW26 shade, pair with the A-146 rugby or A-148 knit.

The product

The Tropical Wool Snap Closure L/S shirt is crafted from a Portuguese wool blend fabric to ensure a crisp look and maximum comfort during wear. The garment is finished with pin-tuck pleats details on the front giving the shirt a "fold creases" effect. Concealed snap button closure at front and a logo embroidery patch fixed by metal rivets in the upper centre back.

Details

• Oversized fit
• Long sleeves
• Concealed snap button closure
• Pin-tuck pleats at the front
• Regular collar
• Embroidery patch Logo at back neck

How to sell it

The tropical wool version of the snap-closure shirt, carried over because it keeps selling. Same pin-tuck front and concealed snaps as the A-139, in a lighter Portuguese wool blend. Black and Grey Melange make it the year-round option.

• Carry-over style, returning customers may already know it.
• Lighter than the A-139 twill, better for indoor and transitional wear.
• Oversized fit, size down if the customer wants it closer.

The product

The Tropical Wool Belted Wide Leg Trousers are crafted from a Portuguese wool blend fabric to ensure a crisp look and maximum comfort during wear. Double pleated waist with a branded metal snap button closure and a snap button side slit at the cuffs. The inside is finished with a constructed waistline, half-lined and piping details. A removable self fabric belt completes the look. Embroidered logos on the belt and at the back of the waistband on a self fabric patch.

Details

• Wide fit
• Zip fly with snap button closure
• Welt side and back pockets
• Double pleated waist
• Pin-tuck on front
• Pressed crease at back
• Metal rivet branding at the side pocket
• Removable belt with logo embroidery

How to sell it

Double-pleated waist, welt pockets, pressed crease at the back, removable belt with embroidered logo, snap side slit at the cuff. Portuguese wool blend. This is the trouser that dresses up the whole collection.

• Show the removable belt, it is the feature customers photograph.
• Pairs with the A-120 jacket for a full look.
• Italian sizing 46 to 54.

The product

The Wide Leg Carpenter Jeans are crafted from raw Denim and washed with care, ensuring durable wear and a distressed look. The Jeans are finished with metal zips, a genuine leather patch at the back and a side leg zip pocket.

Details

• Oversized fit
• Side zip pocket
• Leather patch
• Branded metal rivets details

How to sell it

Raw denim, carefully washed for a lived-in look, with a side leg zip pocket, leather back patch and branded rivets. Oversized. The washed grey reads more considered than a standard blue jean.

• Side zip pocket is the differentiator, most wide jeans do not have one.
• Made in Portugal, real leather patch.
• Pale Blue for the softer customer, Washed Grey for the fashion buy.

The product

The Tropical Wool Regular Fit Wool Trousers are crafted from a Portuguese lightweight wool blend fabric to ensure a crisp look and maximum comfort during wear. The inside is finished with a constructed waistline, piping details and half-lined legs for better longevity and comfort. Branded rivet on the left pocket.

Details

• Regular fit / straight leg
• Zip fly with hook and bar closure
• In-seam side pockets
• Single-welt back pockets
• Straight leg with pressed crease
• Half lined
• Metal rivet branding at the side pocket

How to sell it

Regular straight leg in lightweight Portuguese wool blend, half lined, pressed crease, welt back pockets. This is the least fashion-forward trouser in the range and therefore the one that fits the widest customer base.

• Your answer when someone finds the wide legs too much.
• Half lined, so it does not cling. Say it.
• Black and Grey Melange, both core.

The product

The Wide Leg Front Cut Jeans are crafted from raw Denim and washed with care, ensuring durable wear and a distressed look. The Jeans are finished with a front pleat and a genuine leather patch at the back.

Details

• Oversized fit
• Leather patch
• Branded metal rivet details

How to sell it

Raw denim washed with care, front pleat, leather back patch, 1% elastane so it has a little give. Cleaner and less utilitarian than the A-110 carpenter jean, and EUR 25 less.

• The front pleat is what makes it look tailored rather than baggy.
• Slight stretch, more comfortable than the A-110 for all-day wear.
• Best-value denim in the range at EUR 295.

The product

The Rib Knit L/S Collarless Shirt in Taupe is crafted from a blend of Silk, Wool, and Tencel yarn, showcasing the brand logo embroidered on a patch at the upper back.

Details

• Silk, Wool Tencel yarn blend
• Brand Logo embroidered at the upper back

How to sell it

Fine rib knit in a silk, wool and Tencel blend, collarless, with a logo patch embroidered at the upper back. Widest colour offer in the collection, including the season's only Red. Soft against skin, so it works worn alone.

• Four colorways, use it to close a sale when the customer likes the shape but not the colour.
• Red is the accent piece, keep one on the floor as a colour break.
• Collarless, so it sits cleanly under any jacket in the range.

The product

The Milano Knitted Rugby Shirt in Black and Brown is crafted from a blend of Silk, Wool, Tencel and Acrylic yarns, delivering a soft hand-feel with durability and warmth. The classic rugby shape features a rich brown ribbed collar, button placket and cuffs set against a deep black base, creating a timeless aesthetic.

Details

• Ribbed collar and cuffs
• Button placket
• Ribbed cuffs and hem

How to sell it

A classic rugby shape executed in a Milano knit of silk, wool, Tencel and acrylic, so it has drape rather than stiffness. The Taupe / Yellow colorway carries the season's warm yellow accent, the Black / Brown is the quieter option.

• Say 'knitted rugby', the softness is the surprise.
• Taupe / Yellow is the colour story of AW26 in one garment.
• Ribbed collar and cuffs hold shape, worth mentioning for longevity.

The product

The Tonal Stamp Hooded Sweatshirt in Washed Black is crafted from 100% cotton, delivering a soft hand-feel with everyday comfort and durability. The garment features a tonal stamped graphic at the chest, creating a subtle, worn-in aesthetic against the washed black base. A classic hooded silhouette is finished with drawstring details, a kangaroo pocket and ribbed cuffs and hem for a relaxed, contemporary look.

Details

• Hooded silhouette
• Tonal stamp graphic at chest
• Drawstring hood
• Kangaroo pocket
• Ribbed cuffs and hem

How to sell it

100% cotton, made in Portugal, washed black with a tonal chest stamp. Deliberately understated: the graphic is the same colour as the body. Comfort piece of the collection.

• Tonal graphic means it reads as plain from a distance, that is the appeal.
• Made in Portugal cotton, heavier than a high-street hood.
• Pairs under the A-142 quilted jacket for the full cabin look.

The product

The Twisted Yarn Crewneck Knit in Multi Brown is crafted from 100% Cotton, delivering a soft hand-feel with a distinctive textured appearance. The twisted yarn construction creates visual depth across the body, while contrasting golden yellow ribbed cuffs and hem provide a striking accent against the rich multi-brown base. A branded woven patch sits at the chest for subtle branding.

Details

• Crewneck collar
• Twisted yarn texture
• Contrasting ribbed cuffs and hem
• Branded woven patch at chest

How to sell it

100% cotton twisted yarn giving real visual depth, with contrasting golden yellow ribs at cuff and hem. Multi brown body puts it dead centre of the AW26 palette.

• Hold it up to the light, the twisted yarn is why it is EUR 270.
• The yellow ribs are the accent the creative director called for.
• Cotton, so it suits customers who find wool itchy.

The product

The Milano Knit Crewneck T-Shirt is crafted from a blend of Silk, Wool, and Tencel yarn, featuring a front chest P–T embroidery and showcasing the brand logo intarsia knitted across the centre back.

Details

• Silk, Wool Tencel yarn blend Milano knit
• Front P–T Embroidery
• Brand Logo intarsia across centre back

How to sell it

Silk, wool and Tencel Milano knit with P-T embroidery at the chest and a logo intarsia across the centre back. A T-shirt shape in a knitwear fabric, which is exactly why it costs more than a tee.

• Explain 'knitted, not jersey' or the price will not land.
• Taupe EUR 220, Grey Melange EUR 195. Check the ticket, they differ.
• Back intarsia is the hero, turn it around when you show it.

The product

The Tonal Stamp Crewneck T-Shirt in Washed Black is crafted from 100% interlock heavy cotton, delivering a soft and breathable everyday essential. The washed finish creates a lived-in aesthetic, while the tonal stamp graphic at the chest adds subtle visual interest against the washed black base. A classic crewneck silhouette ensures effortless styling and comfort.

Details

• Crewneck
• Tonal stamp graphic at chest
• Washed finish

How to sell it

100% interlock heavy cotton, washed for a broken-in feel, tonal stamp at the chest. Made in Portugal. Heavier than a standard tee, which is what customers feel first.

• Let them feel the weight, interlock heavy cotton is the whole pitch.
• Washed Black has the lived-in finish, Off White is the clean option.
• Natural add-on under any of the outerwear.

The product

The All In The Past T-Shirt in White is crafted from 100% interlock heavy cotton, delivering a soft and breathable everyday essential. The relaxed silhouette features a bold typographic print at the centre chest, paired with a woven brand label at the lower right side.

Details

• Typographic chest print
• Woven brand label detail

How to sell it

Typographic chest print of the AW26 title, on 100% interlock heavy cotton made in Portugal. The most direct expression of 'It's All In The Past' in the range.

• This is the collection's slogan, use it to tell the AW26 story.
• Same heavy interlock quality as the A-158.
• Only in White, so it is a fast yes or no.

The product

The Label T-shirt in Taupe is crafted from 100% cotton, delivering a soft hand-feel and breathable comfort for everyday wear. The clean, relaxed silhouette is finished with a branded woven label patch positioned at the lower front, creating a subtle mark of authenticity.

Details

• Crew neck
• Short sleeves
• Branded woven label patch at front

How to sell it

100% cotton, made in Portugal, with a woven label patch at the lower front. Cleanest branding in the collection and the entry price at EUR 110.

• Entry price point, ideal first purchase or multi-buy.
• Three colorways, offer all three, customers often take two.
• Label at the lower front, subtle, for the anti-logo customer.

The product

The Limited Edition Football Jersey is crafted from a breathable and lightweight sport fabric, ensuring optimal comfort and a relaxed and slightly cropped fit. The design features a classic crewneck collar and short sleeves, finished with embroidered logo details on the chest as well as rubber-printed text at the front and back.

Details

• Relaxed fit, slightly cropped
• Pollo collar
• Short sleeves
• Embroidered logo details at the chest
• Rubber printed at the front and across the entire back

How to sell it

Lightweight sport fabric, slightly cropped relaxed fit, embroidered chest logo and rubber print front and back. Limited edition, so there is a genuine scarcity story.

• Say 'limited edition' honestly, it is not a repeat.
• Lowest price in the collection at EUR 95.
• Cropped fit, size up if the customer wants a regular length.